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Rouge Premier
Dior
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The project
Precious box set for the Dior Rouge Premier lipstick line
- FSC® paper
- Wood board
- Water-based inks
- Eco packaging made of zdf polyolefins
To showcase its luxurious and exclusive lipstick line, Dior enlisted the expertise of Maison Bernardaud, a master in the art of French porcelain, which majestically interpreted the vision of Peter Philips, creative and image director of Dior MakeUp.
Each lipstick case is hand-decorated with the toile de Jouy motif and is refillable.
For the unveiling of such an exclusive product, the Maison enlisted Nava Press, tasked with crafting a scenic box set containing the exquisite case, six refills in various shades and a refined 34-page brochure.

A combination of extraordinary technique and craftsmanship masterfully translated various art forms into an object that will undoubtedly leave an indelible mark in the history of beauty packaging.

The right-hand side features a 3-level lasered pop-up with a negative reproduction of the toile de Jouy motif: a recurring motif on the cover, brochure and box.

The brochure is produced in three languages, with perfect Bodonian binding, bleed cut and 180° free opening; gilded edges in shiny gold on all four sides. On the front and back cover, two panels are applied with a wood board core, coated with Old Mill PW FSC, printed in UV LED offset featuring a toile de Jouy Cool Grey 5C motif, enhanced by gold and transparent hot stamping with embossing.

The 34-page interior is printed on the same paper in 5/5-colour UV LED offset with gold foiling.
Project Summary
- Rouge Premier line launch box set
- handcrafted toile de jouy box interior applications
- 3-language brochure with gold edge gilding
- support
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